Why eblast

If a customer feels appreciated and finds value in your message, you gain their loyalty while offering the perfect word-of-mouth opportunity. A great advantage of email is that everything can be tracked.

From the moment you send an email, you can see how many people opened it, clicked on certain links, and forwarded it to others and much more! All rights reserved. Experian and the Experian trademarks used herein are trademarks or registered trademarks of Experian. Other product or company names mentioned herein are the property of their respective owners.

Experian Global Sites. Also, keep in mind, the shift away from physical remote controls. People are using remotes sparingly with the rise of streaming service apps. Gone are the days of digging through couch cushions to find lost remotes, here are the days where our phones are permanently attached to our hands.

This means more time spent on mobile and the increasing importance of being top-of-inbox so that for one of the three daily inbox checks, your email is seen. More important is mobile device optimization. Within three seconds of someone opening your email and deciding if it's a good mobile experience, you will win or lose.

You can have the most engaging content in the world, but if the user decides it's a less-than-stellar mobile experience, POOF, your email will be history. Even worse, the user might unsubscribe or mark your email as spam. Email can be an incredibly powerful channel with greater accessibility than social media channels like Twitter a tweet remains relevant for about 18 seconds before disappearing into the abyss of Twitter. Couple mobile responsiveness with your email marketing campaigns and you've got an award-winning combo.

If you've read through this novel of an article, likely you're feeling a little bit like this. Think you've got it? That's okay! It may seem like throwing darts at air trying to figure out where to start first.

Lone Fir Creative is a digital marketing agency that packs a punch when it comes to email marketing. We'll evaluate your current strategy, help devise short- and long-term goals for your email marketing strategy, as well as implement campaigns that will change the way your customers view your brand.

Who We Are. Popular Posts. All Rights Reserved. Terms Privacy Policy. Blog Contact Us. Good, me too! Now that we've gotten that out of the way, let's talk business. You'll learn: Engaging experiences: Win potential customers and win back past customers. Personalization: Creating more meaningful customer relationships. A fluid buyer's journey: Connecting your marketing channels. Unpacking: The importance of email marketing.

Run an eCommerce platform? So start with the basics: Welcome Series Nurture Series Abandoned Cart if applicable Re-Engagement Series Starting with these will give you some heavy-duty ammunition to building out your customer experiences.

Personalization: Creating More Meaningful Customer Relationships What are you really doing when you personalize and customize your email marketing campaigns? So let's cut those chains and in the wise words of Nike, "Just do it.

You'll unlock the answers to a multitude of questions like: Do your emails receive higher open rates with emojis in the subject line? Do click-through rates increase with HTML or plain-text emails? Does your customer base respond to emails sent earlier or later in the day? Which send-from address increases open rates? Don't believe me? Click-through rates are Still thinking Email Marketing is not something for your company? Let us give you 6 reasons why Email Marketing is a channel you should not be ignoring.

Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of that, it is an important first step towards reaching your ultimate goal — the conversion. But when it comes to converting people into members, customers or supporters, email marketing is the way to go. A study by Custora from found that customer acquisition via email marketing has quadrupled in the four years preceding And that growth only kept on growing.

In a study done by emarketer in March :. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail. A joint study from Shop. Even with the explosion of all sorts of new technology and social networks, marketers keep coming back to email.

The reason is clear—for ten years in a row, email is the channel generating the highest ROI for marketers. Compared to traditional marketing efforts where printing, postage etc. With emails, you are still able to create the same imagery with the added benefit of having follow-up information instantly available with one click to your website.

Perhaps just as importantly, with the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established with the recipients.

Together with the higher response rates that email marketing attracts, you, therefore, get more positive responses, more quickly and at a lower unit cost!

Win-win situation! Describing anything you send to an audience as a blast devalues them and you. Here are just a few options:. It implies no segmentation and thus sounds like mass advertising.

Everybody can change. Even a few tweaks to how you approach your emails can bring you over to the good side. Here are a few suggestions:. They have real concerns, hopes, frustrations and interests. Talk to them about those things. Tell them about how your products or services can help them.

For an example, as a B2B marketer you need to learn to match your B2B content to your sales funnel. Show them how some of your customers or clients have solved their problems. You heard me: Super-easy. Brain-dead easy. Find out what content they want. Include a great gift for survey participants. So work with this. And what if you sent a really cool story of what someone has done with your products once a month?

Will your sales go down if you do this? Maybe a little. Will your engagement go up over time if you execute this well? Like a rocket ship. Play the long game. Keep and engage your subscribers. Build their trust.