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Chef Nyesha Arrington's Los Angeles. One success was a major renovation program in the back half of The program was just in time for the Great Recession, and not an ideal time to push the investment. Despite some slow success, the rebranding program was halted after just 13 company locations were updated. It rose meteorically through the '90s to a peak in before crashing back to earth in spectacular fashion. Davis Polk is serving as legal advisor to Ruby Tuesday. Nick knows the ins and outs of the restaurant business like no one else and can analyze an SEC filing, a bankruptcy case and a franchise disclosure document, too.
The Franchise Times Restaurant list of the top restaurant franchisees. Looking for a great franchise attorney? Look no further than the Franchise Times Legal Eagles. After a year of chaos and uncertainty, these exceptional professionals are more necessary than ever. Edit Close. The early s saw Americans increasingly seeking takeout food higher in quality than typical fast-food fare.
A few casual dining chains, including Outback Steakhouse, Inc. These spaces were monitored by restaurant staff, usually via video camera, who would then run the order out to the car. Ruby Tuesday joined this successful trend by launching what was eventually called "curb-side to-go" at selected locations in After finding that take-out revenues had doubled at these units, the company began expanding the program.
By late all the chain's non-mall locations were offering curb-side to-go. Although Ruby Tuesday saw some softening of sales, particularly at its mall locations, in the immediate aftermath of September 11, , when consumers pulled back on their spending, the overall trend was positive. The company continued to open 45 to 50 company-owned units per year in the eastern United States, while opening about two dozen franchise units each year west of the Mississippi.
By early there were at least Ruby Tuesdays across the country, more than of which were franchise outlets. At this time, Ruby Tuesday was in the midst of launching several initiatives aimed at nutrition- and diet-conscious Americans.
In late its restaurants began frying foods in canola oil, which is free of the trans fats that had been linked to heart disease. At the same time, a new menu was introduced featuring several low-carb items aimed at dieters watching their intake of carbohydrates. Then in April , in an unprecedented move, the restaurants began using menus that included nutritional information for every item, listing calories, total fat, net carbs, and fiber.
The company backtracked just four months later, however, and removed the listings from the menus, citing the prohibitive cost of printing new menus every time there were changes. Anytime a menu item was altered in any way, such as a portion size change or the amount of a particular ingredient, a menu reprint was necessitated.
As a replacement, Ruby Tuesday began printing the data on separate tabletop cards, the updating of which was expected to be quicker and less costly. The timing of these initiatives was perhaps unfortunate.
Simultaneously, Ruby Tuesday also cut its portion sizes on a number of its dishes, which alienated many customers, and it also began a marketing transition from a coupon-based campaign to the chain's first television advertising effort. The elimination of the coupons and the negative customer response to the portion cuts were factors in a 5 percent decline in sales during the second half of the calendar year. With a consumer backlash against leaner menus apparently building, Ruby Tuesday early in at least partially reversed course and rolled out heavier fare, including thick-cut onion rings and half-pound burgers.
The menu nevertheless still offered more than 30 low-carb, low-fat, and low-calorie choices, and Ruby Tuesday remained the only U. Chairman and CEO Beall was hoping that aggressive television advertising could turn the tide and make this downturn short-lived.
Darden Restaurants, Inc. News-Sentinel, May 17, , p. Waters, C. News-Sentinel, July 16, , p. Toggle navigation. Key Dates: Samuel E. Other articles you might like:. User Contributions:. Comment about this article, ask questions, or add new information about this topic: Name:.
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