That should give the Japanese the willies. Apex made this happen by outsourcing production to China and using a low-price strategy to rapidly gain market share. Apex products are found in more than 20, stores. Digital video disks DVDs first entered the U. While the price of VHS videocassette technology had fallen relatively slowly in the previous 20 years, that of DVD players would tumble drastically in a few short years, in large part thanks to Apex Digital, Inc.
According to Time, the two met while working for a Los Angeles scrap metal dealer. Hsu arrived from Taiwan in In May , the duo formed their own business exporting scrap metal to China, called United Delta, Inc. Ji also started a car stereo speaker business in City of Industry, California.
Other ventures included herbal supplements and rubber gloves, reported Forbes. According to CNN. According to Fortune, the availability of standard, digital components found in DVD players would allow their price to fall much faster than that of videocassette players, which used more specialized parts. Stephen Brothers, who originally led sales and marketing efforts, was named president in September Apex first broke into the U.
These players were an instant sensation due to their unique ability to play MP3 files; the format was used mostly to download music files off the Internet during the height of the Napster controversy. The player also had a karaoke feature. Apex kept prices down by working closely with its low-cost suppliers in China and by eschewing advertising. Circuit City bought 5, of these in February , reported Electronic Business, and sold out of them quickly.
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