However, with sales of some of its products falling, many analysts are arguing that Apple is no longer innovative. They point out that Apple has not brought anything new in some of its key products in the last few years. Therefore, Apple must now focus on bringing about innovative products and adding fundamentally new features to some of its products.
Otherwise, the prospect of losing further market share is real. Other relevant articles for you are:. Ansoff matrix in Apple Inc. Swot analysis of Samsung. Swot analysis of Amazon. Advantages and disadvantages of franchising. Brand identity and brand image. If you liked any of these articles, please feel free to share with others by clicking on the social sharing icons provided.
From the beginning, the company has been designing and selling motherboards and graphics cards. In , ASUS sold more motherboards than three other rivals together, reaching 30 million units.
Now, Asus offers laptops, monitors, smartphones, tablets, smartwatches, projectors, and much much more. All these products are a very good performance, reliability, and quality. One of the best Microsoft products is Microsoft Surface. These small laptops are very convenient and high-performance. An additional advantage of many models is the touchscreen display, which is missing from MacBooks. Hard to say but Chinese company — Xiaomi is for sure one of them. It is a very young company — it was launched 9 years ago 6 April by Lei Jun.
Xiaomi was equated with Apple almost since its inception. Not without reason. From the first model of Mi 1, many people noticed the similarity to iPhones. Due to the given variables, products with similar parameters of the company apple and Xiaomi can be even 3 times cheaper. Adobe maybe is not one of the biggest competitors of apple but for sure compete with their desktop apps.
The company offers dedicated programs to processing graphics, movies, music and more. Huawei also competes with Apple with its range of high-end smartphones, which are rich in product features and attributes, sold at a competitive price. Xiaomi : Xiaomi is the third biggest smartphone manufacturer in the industry. The company seeks to attract the customers by offering best possible features at prices much lower than that of the competitors. Unlike Apple, Xiaomi is more inclined towards the mass market consumers, who look for products with higher value for money.
Google : Although Google is not recognized primarily as a smartphone company, but it has proved to be a formidable foe for Apple in the recent years. Google competes with Apple in two fronts, one in the smartphone hardware sector and in the smartphone OS sector. The Pixel lineup of smartphones, directly compete with the upper-mid segment Apple iPhones, in terms of utility and camera performance.
Whereas, iOS being a proprietary mobile operating system from Apple, is only found in iPhones. Both the operating systems compete with each other on the grounds of user experience, new features and utilities and performance. Lenovo : Lenovo is a Chinese technology company, operating in the global market.
It is mostly recognized for its personal computing devices. The company is currently the leading personal computer manufacturer with Lenovo makes windows-based laptops and compete with other manufacturers in the industry, Apple being one of them.
HP Inc. This company also makes windows-based laptops and desktops which aims at the mass consumers, through competitive pricing. HP is the second largest PC manufacturer in the industry followed by Lenovo.
It caters to the middle and upper middle and upper segment of the market, by offering devices with high utilitarian value at attractive prices. Dell : Dell holds the third position in the PC market. Samsung has a global market of Subsequently are Xiaomi, Huawei, and Oppo having a global market of In the highly competitive personal computer market, Apple holds 4th place for being the largest in the world.
The global presence of Apple in the personal computer market is 8. The main competitors of Apple in this aspect of the market are Lenovo which has a Apple dominates the tablet market with The nearest competition that they have is Samsung with a market share of Other brands that are its competitors in this area are Amazon with 5.
Samsung is a Korean brand with a huge product lineup. It was founded by Lee Byung-Chill in Samsung phones greatly affect the sale of iPhones in the global market. Both these companies also had, what one can call a corporate battle in Samsung- which was at the time also a supplier to Apple- came out with a product that was very much like an iPhone for its Galaxy lineup. But Samsung did not deter and stayed put.
Samsung has had its hand in the industries deeper and for a longer time. It has also been a global force much longer as compared to Apple. It is completely coherent for these two massive global companies to be at loggerheads with each other. They do converge and modify but their stark contrasts always remain.
Google entered the smartphone community in by introducing and releasing its first smartphone- Nexus One.
0コメント